Project Overview

• Objective:

  To design a visually compelling infographic that effectively communicates the process of initiating a COIL experience at Durham College.

• Target Audience:

  Students, faculty, and staff at Durham College who are interested in collaborative online international learning opportunities.

• Deliverables:

  A responsive web-based infographic and a print-based infographic sized 18” x 24” in portrait orientation.

Design Process

1. Research and Analysis:

   Conducted research on COIL programs and their benefits. Analyzed existing infographics for design inspiration and effectiveness.

2. Content Development:

   Gathered and organized all necessary text from the provided .docx file. Identified key points to highlight in the infographic to ensure clarity and engagement.

3. Visual Design:

   Created initial sketches and wireframes for both web and print formats. Developed a color palette using only the spot colors provided in the .ai file, avoiding black. Selected Open Sans as the primary font for consistency and readability.

4. Digital Design:

   Designed the web-based infographic with responsive features, including slideshow/carousel functionality and simple fade-in animations for visual interest. Designed the print-based infographic, ensuring all elements fit within the specified dimensions and orientation.

5. Feedback and Iteration:

   Presented initial designs to peers and faculty for feedback. Made necessary adjustments based on feedback to enhance clarity and visual appeal.

6. Finalization:

   Finalized both the web and print designs, ensuring all text and visual elements were correctly implemented. Conducted a final review to ensure adherence to project requirements and quality standards.